My name is Wilson Fung. I am a User Experience Designer based in Toronto. Mostly recently, I worked at Wolseley Canada.
My journey in User Experience began at Wolseley Canada, where I contributed to the digital transformation of their flagship B2B platform, Wolseley Express. My team and I focused on redesigning the site to ensure the transition from traditional ordering to online ecommerce was intuitive and frictionless for professional clients.
My passion for design started at McMaster University; during my Communication studies, I became fascinated by how users interact with different mediums and the psychological effects of those interactions. To bridge the gap between theory and practice, I furthered my education at Centennial College, where I gained the technical UX skills I apply in my career today.
Education
Centennial College, Canada
Postgraduate Certificate 2023
Interactive Media Management
McMaster University, Canada
Bachelor of Arts 2018 - 2022
Double major in Communication Studies and Theatre & Film
What am I good at?
1
Ecommerce UX & Strategy
Proven track record in optimizing B2B and B2C platforms, focusing on reducing friction in the checkout process and increasing conversion rates.
2
Design with Communication
Applying Communication Theory and ethical principles to create user experiences that prioritize transparency and impact users positively.
3
Understanding Business
Experience founding and launching independent projects, providing a unique "owner’s perspective" on balancing user needs with business viability.
4
AI Design & Implementation
Advanced use of AI tools for rapid prototyping and designing; experienced in building and deploying with AI for projects.
5
Growth Marketing
Continuously expanding my toolkit in digital marketing to align UX design with user acquisition, brand storytelling, and retention.
Future Proof
Adaptive UX Designer specializing in the intersection of AI integration and front-end development. I leverage AI tools to accelerate the design-to-production pipeline and have hands-on experience developing projects with AI, AI built into the website, and backend systems. My approach shifts the role of the designer from static layouts to full-product development, ensuring that user-centric design is seamlessly integrated with emerging technologies.
My Skill Sets
Product Design
UI/ UX Design
Wireframing
Prototyping
Design Systems
Information Architecture
Strategy & Optimization
Content Strategy
Competitve Analysis
Site Audit
SEO Optimization
Tools
Figma
Adobe CC
Dynamic Yield
HTML/ CSS
SEM Rush
Google Analytics
Supabase
Medallia
Claude
Google Gemini
My name is Wilson Fung. I am a User Experience Designer based in Toronto. Mostly recently, I worked at Wolseley Canada.
My journey in User Experience began at Wolseley Canada, where I contributed to the digital transformation of their flagship B2B platform, Wolseley Express. My team and I focused on redesigning the site to ensure the transition from traditional ordering to online ecommerce was intuitive and frictionless for professional clients.
My passion for design started at McMaster University; during my Communication studies, I became fascinated by how users interact with different mediums and the psychological effects of those interactions. To bridge the gap between theory and practice, I furthered my education at Centennial College, where I gained the technical UX skills I apply in my career today.
Education
Centennial College, Canada
Postgraduate Certificate 2023
Interactive Media Management
McMaster University, Canada
Bachelor of Arts 2018 - 2022
Double major in Communication Studies and Theatre & Film
What am I good at?
1
Ecommerce UX & Strategy
Proven track record in optimizing B2B and B2C platforms, focusing on reducing friction in the checkout process and increasing conversion rates.
2
Design with Communication
Applying Communication Theory and ethical principles to create user experiences that prioritize transparency and impact users positively.
3
Understanding Business
Experience founding and launching independent projects, providing a unique "owner’s perspective" on balancing user needs with business viability.
4
AI Design & Implementation
Advanced use of AI tools for rapid prototyping and designing; experienced in building and deploying with AI for projects.
5
Growth Marketing
Continuously expanding my toolkit in digital marketing to align UX design with user acquisition, brand storytelling, and retention.
Future Proof
Adaptive UX Designer specializing in the intersection of AI integration and front-end development. I leverage AI tools to accelerate the design-to-production pipeline and have hands-on experience developing projects with AI, AI built into the website, and backend systems. My approach shifts the role of the designer from static layouts to full-product development, ensuring that user-centric design is seamlessly integrated with emerging technologies.
My Skill Sets
Product Design
UI/ UX Design
Wireframing
Prototyping
Design Systems
Information Architecture
Strategy & Optimization
Content Strategy
Competitve Analysis
Site Audit
SEO Optimization
Tools
Figma
Adobe CC
Dynamic Yield
HTML/ CSS
SEM Rush
Google Analytics
Supabase
Medallia
Claude
Google Gemini
My name is Wilson Fung. I am a User Experience Designer based in Toronto. Mostly recently, I worked at Wolseley Canada.
My journey in User Experience began at Wolseley Canada, where I contributed to the digital transformation of their flagship B2B platform, Wolseley Express. My team and I focused on redesigning the site to ensure the transition from traditional ordering to online ecommerce was intuitive and frictionless for professional clients.
My passion for design started at McMaster University; during my Communication studies, I became fascinated by how users interact with different mediums and the psychological effects of those interactions. To bridge the gap between theory and practice, I furthered my education at Centennial College, where I gained the technical UX skills I apply in my career today.
Education
Centennial College, Canada
Postgraduate Certificate 2023
Interactive Media Management
McMaster University, Canada
Bachelor of Arts 2018 - 2022
Double major in Communication Studies and Theatre & Film
What am I good at?
1
Ecommerce UX & Strategy
Proven track record in optimizing B2B and B2C platforms, focusing on reducing friction in the checkout process and increasing conversion rates.
2
Design with Communication
Applying Communication Theory and ethical principles to create user experiences that prioritize transparency and impact users positively.
3
Understanding Business
Experience founding and launching independent projects, providing a unique "owner’s perspective" on balancing user needs with business viability.
4
AI Design & Implementation
Advanced use of AI tools for rapid prototyping and designing; experienced in building and deploying with AI for projects.
5
Growth Marketing
Continuously expanding my toolkit in digital marketing to align UX design with user acquisition, brand storytelling, and retention.
Future Proof
Adaptive UX Designer specializing in the intersection of AI integration and front-end development. I leverage AI tools to accelerate the design-to-production pipeline and have hands-on experience developing projects with AI, AI built into the website, and backend systems. My approach shifts the role of the designer from static layouts to full-product development, ensuring that user-centric design is seamlessly integrated with emerging technologies.
My Skill Sets
Product Design
UI/ UX Design
Wireframing
Prototyping
Design Systems
Information Architecture
Strategy & Optimization
Content Strategy
Competitve Analysis
Site Audit
SEO Optimization
Tools
Figma
Adobe CC
Dynamic Yield
HTML/ CSS
SEM Rush
Google Analytics
Supabase
Medallia
Claude
Google Gemini